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MUDRA
INSTITUTE OF COMMUNICATIONS, AHMEDABAD |
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 Introduction
Started in 1991, Mudra Institute of Communications,
Ahmedabad (MICA) is an autonomous non-profit management
education institution. MICA has set a precedent as the
first residential academic institution in the country
and perhaps in the Asia-Pacific region wholly dedicated
to meeting the needs of the integrated marketing communications
industry. MICA complements the role that management education
plays in modernizing and professionalizing communications-driven
businesses. |
Most important aspect that makes MICA stand apart from the other
management schools in the country is the strength and design
of its curriculum. The courses are structured and taught with
the intention of creating communications management specialists
who are able to understand the multiple requirements of business,
specifically of those organizations that are communications-driven
in realizing their business strategy and effectiveness.
Courses
Offered
 Post
Graduate Diploma Programme in Communications Management (PGDM-C)
Eligibility
- Admissions to the PGDM-C programme requires a Bachelor's
degree (in keeping with the 10 + 2 + 3 (4)
system) with minimum 50% marks or an equivalent
qualification in any discipline recognised by the
Association of Indian Universities. Candidates appearing
for the final examination towards a Bachelor's
degree (or equivalent) are also eligible to apply.
- Students with demonstrable aptitude for expressing, assessing
or conceiving ideas that move people to
action and achieve business results, will stand
better chances of being shortlisted.
Selection
Procedure
The selection process for the PGDM-C involves three
steps:
Stage
– I: CAT/ GMAT
- Candidates have to apply on the basis of CAT 2009
or GMAT (Score of 31st December 2007 or later)
Indian students can also apply with GMAT scores.
- GMAT score of 600+ can also be considered in lieu of CAT.
(However shortlisting will be conducted
depending on the number of applications).
- The CAT cut-off percentile for the 2009-2011 : 90 percentile
and above overall with sectional cut off of 50
percentile and above in DI & QT. For verbal
comprehension, sectional cut off was 60 percentile and above.
Stage
– II: MICA Admissions Test (MICAT)
- Candidates shortlisted from CAT / GMAT will be invited
to appear for the MICAT, which will be conducted in
Feburary / March at Ahmedabad, Bangalore, Delhi,
Kolkata, and Mumbai. The MICAT is designed to assess
analytical and divergent thinking, written communication
skills and familarity with the Indian ethos.
Note: The Institute reserves the right to
change any MICAT Centre without assigning any reason.
Stage
– III: Group Exercise (GE) and Personal Interview
(PI)
Candidates shortlisted on the basis of MICAT will be
invited for Group Excercise and Personal Interview later in
March / April 2010.
Important
Dates / Admission Calendar
| E V E N T |
D A T E |
Admission Announcement and Issue
of Forms |
September, 2009 |
Last Date for Issue of Application
Forms |
January 27, 2010 |
Last Date for receipt of completed
Application Forms |
January 27, 2010 |
Issue of MICAT Call Letters |
February, 2010 |
MICAT |
February / March, 2010 |
GE & PI |
March / April, 2010 |
Declaration of Results |
April, 2010 |
Orientation & Preparatory Programme |
June, 2010 |
Session begins |
June Last week, 2010 |
Contact
Details
All inquiries related to admission should
be sent to:
KGK Pillai
Registrar & CAO
MICA, Shela, Ahmedabad - 380 058, Gujarat,
India
Phone: +91 2717 237946 to
51, & +91 2717 308250
Fax: +91 2717 237945 &
+91 2717 308349
Email: admissions@mica.ac.in
Post
Graduate Certificate Programmes
Retail
Communication
Eligibility
A Bachelor’s degree or equivalent qualifications,
in any discipline as recognized by the Association of Indian
Universities. Preference shall be given to candidates with relevant
marketing/service sector experience.
Application
and Selection Procedure
- The Application form and prospectus can be obtained
from the Admissions Office (admissions@mica.ac.in),
MICA, Shela, Ahmedabad - 380058 by sending a crossed
demand draft for Rs. 1300/- (Rupees One
Thousand Three Hundred only) drawn in favour of
Mudra Institute of Communications, Ahmedabad
payable at Ahmedabad.
- Selected candidates will be called for MICA admission test
(MICAT), group discussion (GD) and personal
interview (PI). The final selection will be based
on the performance in MICAT, GD and PI. Weightage would
also be given to work experience and previous academic
record. A maximum of 25 students will be
admitted into the programme.
Contact
Details
- Programme Officer- PGRCM,
- Mudra Institute of Communications Ahmedabad (MICA)
Shela, Ahmedabad (380058)
Phone: 02717-237946 to 51
& 02717-308250
Fax: 02717-237945
Email: retail@mica.ac.in
Website: www.mica-india.net
Crafting
Creative Programme
Eligibility
- This course does not require participants to have
passed CAT (Common Admission Test). However, a
Bachelor's degree or an equivalent qualification
in any discipline recognized by the Association of Indian
Universities is requisite. For participants in
the Crafting Creative Art Direction (Module B), an equivalent
diploma/degree in Fine Arts or Applied Arts is
mandatory.
- Overall, we are looking for participants who are intellectually
curious and imaginative, have diverse
interests and a sense of humor. A flair for writing
and the ability to visualize will be seen as a major
advantage. They should be knowledgeable about advertising,
possess lateral thinking prowess, and above
all show strength of character.
Application Procedure
The completed form should be sent along with a crossed demand
draft for Rs. 1750/- only in favour of Mudra Institute of Communications,
Ahmedabad, payable at Ahmedabad. (We are in the process of taking
this procedure online.) The same also can be obtained from the
Programme Office, MICA. After receiving the completed Admission
Form along with DD for Rs. 1750/- admission Office will mail
you the CCC Brochure with course contents.
Selection
Procedure
- Completed application forms and demand draft for Rs. 1750/-
only should reach MICA before the final date
of receiving applications. The selection process
is simple yet institutionalized. Every applicant is given the
opportunity to take the written test.
- The written test is conducted online and successful candidates
will be shortlisted for a campus interview to
be held at MICA. The final selection of candidates
will be based on overall performance.
- International students can appear for the interview at select
universities in USA, UK, France, Singapore etc.
with whom we have a M.O.U. A list of these colleges
is available on our website: www.mica-india.net
Fee
- Tuition fees: Rs. 115000.00, Lodging and Boarding:
Rs. 50000.00
- Others: Internet, library, insurance, Portfolio development
charges, student activities, study materials,
alumni membership etc Rs. 90000.00.
- Total: Rs. 2,55,000.
Contact Details
- Mudra Institute of Communications Ahmedabad (MICA)
Shela, Ahmedabad 380 058
Phone: +91 2717 237946 to
51 & 308250
Fax: +91 2717 237945
Email: stendle@mica.ac.in
or harshan@mica.ac.in
Visual
Merchandising and Creative Communications
Contact Details
- Programme Officer- VMRC,
- Mudra Institute of Communications, Ahmedabad
(MICA)
Shela, Ahmedabad (380058)
Phone: 02717-237946 to 51
& 02717-308250
Fax: 02717-308349
Email: retail@mica.ac.in
Website: www.mica-india.net
Online Programme (One Year Programme)
Executive
Diploma Programme in Media Management
Executive
Diploma Programme in Data Analytics
Professional
Programme in Visual Merchandising and Creative Communication
Certificate Programme in Managing Integrated Media in Association
with Advertising Club
Madras
Eligibility
- Graduation / Under-graduate also can apply-however
the certificate awarded would be certificate in
Advertising & PR/Post Graduate Certificate
in Advertising and PR, on finishing graduation.
Selection
Criteria
- Marks obtained in Graduation level / 10 + 2
- Career Plan as documented in statement of purpose
- Duration: 12 Months.
Placement
- 100% Placement achieved in spite of the recession.
- 85 of 115 students placed before or during the Placement Week
(January 12th - 19th 2009).
- 31 companies came and made an average of 2.74 offers per company.
- 9 out of 30 students eligible for lateral placement received
lateral offers.
- Significantly higher number of companies approached than in
previous years.
- Newer sectors such as pharmaceuticals and online media came
to recruit.
- PPOs paying above Rs. 35,000 p.m. were made mandatory.
- 20 PPOs were made and all were accepted.
- Companies continued to be invited in a roll-on manner even
after the conclusion of the Final Placement
Week.
- Highest Salary offered: Cairn Energy 18 Lakhs C.T.C.
Contact Details
MICA,
Shela,
Ahmedabad - 380 058,
Gujarat, India
Phone: +91 2717 308250 / From Ahmedabad
dial 95 2717 308250
Fax: +91 2717 308349
For
more details log on to the website www.mica-india.net
B-School Cut-offs 2008-09 Click
Here...
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